IELTS Writing Task 2 :
People’s lives are now surrounded by advertisement.
This affects what people consider important and has a negative impact on
people’s lives. To what extent do you agree or disagree?
Model Essay
Advertisement is dominant in people’s daily lives
nowadays, with the high frequency of people having to see the same products or
services over and over again. Some people think that this phenomenon is
negative because it distorts people’s perspective on life. I completely agree
with this statement.
Admittedly, advertisements have certain benefits to
modern lives. First of all, the purpose of a piece of advertisement is to
deliver key information of a product to the public. This would assist a person
in choosing a product, saving both time researching for the right product and
potentially, money from overspending. Secondly, the advertising industry is
getting more creative than ever, incorporating many current social issues in
ads. Some people even consider advertisement nowadays as a form of
entertainment, especially with commercials in forms of short movies or music
videos.
However, I believe that the ubiquity of
advertisement is distorting people’s perception on what is important in life.
Seeing too many pieces of advertisement is thought by many experts to be the cause
of excessive consumerism. People are encouraged by these ads to buy and own
more stuff than needed. One consequence of this indulgence in buying new things
is that people are buying more, they are also throwing out more stuff than
ever, causing a burden on the environment. Another consequence of this
phenomenon is that it makes younger generations become more superficial and
only care about owning whatever’s considered popular.
In conclusion, although advertisement can introduce
many benefits to its audience, I still think that the over-saturation of
advertisement can bring negative impacts on individuals and society as a whole.
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